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Confidence Bounces Back After Brexit Poll Shock

British consumers’ propensity to make major purchases rose nine points in August to +7, according to GfK’s latest consumer confidence index. Although this is 10 points lower than in August 2015, it represents a major improvement on July’s score of -2. The core consumer confidence index also increased by five points to hit -7 as positive growth was recorded across all the major measures.

Read the whole story at Marketing Week »

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