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Diageo Hits Out At Captain Morgan ASA Ban

Diageo’s Captain Morgan brand has questioned why the ASA banned one of its TV ads, claiming the ad is not irresponsible and does not imply alcohol could enhance an individual’s popularity. An ad by Captain Morgan has been banned by the Advertising Standards Authority (ASA) for implying that drinking alcohol could contribute to an individual’s popularity and “enhance personal qualities.”

Read the whole story at Marketing Week »

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