Facebook wants advertisers to speed up their mobile Web sites and plans to limit where and when ads appear across its service if they point users to slow-loading sites, according to a report in the
Wall Street Journal. "Advertisers might soon find their ads aren't delivered to mobile users with slow internet connections, for example, if their websites load slowly when users tap on those
ads." In a
post published to its Business News page on Wednesday, Facebook outlined a
number of ways advertisers could technically improve their sites for better load times. "It suggested improving their sites for mobile by minimizing landing page redirects, using less code and
compressing files. 'Many businesses haven’t optimized their website for mobile yet and still have very slow loading times. This can lead to negative experiences for people, and problems for
businesses such as site abandonment, missed business objectives and inaccurate measurement,' the post said."
Read the whole story at Wall Street Journal »
