Around the Net
Bjorn Borg Increases Email Revenue By Two-Thirds With More Targeted And Timely Messages
- Essential Retail, Friday, September 2, 2016 8:20 AM
Björn Borg has increased its revenue by 66% by improving its email marketing strategy.The retailer, which sends almost 20 million emails annually to hundreds of thousands of subscribers across 12 markets, realised it needed to ensure its messages were targeted at the right consumers.
