Around the Net

Snapchat Honeymoon Leads Brands To Plan To Spend More

  • The Drum, Friday, September 2, 2016 6:21 AM

Other than reaching the younger crowd, it’s been difficult for advertisers to make a business case for Snapchat, but that is changing as it continues to overhaul its advertising offering. As brands enter the honeymoon phase with the messaging app, it would seem they’re planning to spend more, and do more, within Snapchat’s walls.

Read the whole story at The Drum »

Next story loading loading..