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One In Five Brand Social Media Accounts Are Fraudulent

  • Campaign, Friday, September 2, 2016 6:20 AM

A new report by cybersecurity company Proofpoint investigated social media accounts associated with 10 top global brands. Of the 4,840 social media accounts associated with these brands, 902, or 19%, were fraudulent. Of those 902, 28% were identified as either scams or offers for counterfeit goods or services. The vast majority, however, are created to fraudulently generate ad revenue.

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