Later this month, hundreds of corporate and ad agency executives will come together for what will likely be the first conference devoted to word-of-mouth marketing. That a conference is being held on
such a topic -- not to mention that there are now multiple trade associations for word-of-mouth marketing and its cousin, viral advertising -- is testament to the rapid growth and success of these
forms of advertising, which until recently were the province of a very few maverick practitioners.
Read the whole story at Wired, March 22, 2005 »