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Marketers Feverish Over Viral Ads

Later this month, hundreds of corporate and ad agency executives will come together for what will likely be the first conference devoted to word-of-mouth marketing. That a conference is being held on such a topic -- not to mention that there are now multiple trade associations for word-of-mouth marketing and its cousin, viral advertising -- is testament to the rapid growth and success of these forms of advertising, which until recently were the province of a very few maverick practitioners.

Read the whole story at Wired, March 22, 2005 »

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