San Francisco-based influencer marketing agency Collectively has teamed with Old Navy to kickstart the brand’s “50 Styles 50 States” campaign, launching this week.
The campaign is timed to the approach of Fashion Week (Sept 8-15) and Old Navy is making a statement via the campaign that “trendy” doesn’t have to be mysterious and that style can be affordable and “democratized.”
The brand enlisted Collectively to help celebrate people across the country representing their state’s style with the help of Old Navy’s Fall line. The agency identified and contracted a diverse set of influencers in order to create an interactive map on People.com that showcases style state-by-state.
The influencers include photographer Tim Melideo (California), designer/blogger Erin Loechner (Indiana) and writer/musician/farmer Molly Yeh (North Dakota). On the map there’s a quote from each influencer about the “look” they’ve created with their Old Navy clothing.
“We believe in fashion for everyone,” the brand declares on its state-by-state site, which enables users to buy the outfits worn by the influencers showcased. Shoppers can shop by state or by clothing item and are also invited to “snap a shot of your best Old Navy look and tag us” on Instagram.