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Mars Focuses On Diversity With Maltesers Campaign

  • The Drum, Tuesday, September 6, 2016 6:35 AM

Mars Chocolate is on a drive to better represent the diversity of the British public in its advertising and is taking learnings from its latest Maltesers campaign, starring people with a disability, to use the lens of diversity to create more effective advertising. The maker brand recently won Channel 4’s 'Superhumans Wanted' competition, which offered brands GBP1m of airtime.

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