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National Lottery Campaign Nearly Doubles Awareness Of Team GB Link

  • Campaign, Tuesday, September 6, 2016 7:48 AM

When the National Lottery launched its "I am Team GB" campaign, the goal was to boost the public's awareness of the role played by lottery funding in Team GB's success. According to the brand, awareness almost doubled, rising from 28% before the campaign to 52% after it launched.

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