Around the Net

Testing Essential For Boosting Conversions

When optimising your email marketing campaigns for conversion, testing is your best tool. Monitoring your email open rates, your click-through rates, and your conversions can help you gauge where you are being successful and where you can improve. A/B test to optimise individual emails. Test changing up the frequency of a campaign. And test the types of emails you send in your campaigns.

Read the whole story at Small Business Trends »

Next story loading loading..