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Pernod Ricard Reiterates Commitment To Targeted Social Ads

  • The Drum, Wednesday, September 7, 2016 6:15 AM

Pernod Ricard has brushed aside growing concerns that the use of targeting advertising on social media is proving unsuccessful. The business is continuing to shift its media spend toward digital and has upped its digital across the medium in the UK from 31% to 40% year-on-year in 2016, with a chunk of this focussed on targeted ads.

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