Around the Net
Subaru Cultivates Hippie Image
- Brand Channel, Wednesday, September 7, 2016 8 AM
Forget hipster marketing—Subaru is perceived as a hippie brand, and proud of it. The automotive subsidiary of Japan’s Fuji Heavy Industries has made “love” a central pillar of its North America marketing and is doing it again: giving owners and potential buyers yet another emotional reason to buy its products.
