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UK Ad Spend Growth Downgraded By Carat

  • Campaign, Thursday, September 8, 2016 6:47 AM

The UK ad spend forecast has been downgraded to 5.4% for the year, down from previous expectations of 6.2%. Carat’s Ad Spend report released today references the Brexit vote for the downgrade. Despite slower growth, the UK will remain the top market in Western Europe and fourth globally. Carat expects ad spend in the UK to increase 4.6% in 2017, downgraded from 5.7%.

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