Around the Net
Nine In Ten Brands Sent Holiday-Themed Emails Last Year
- MarketingProfs, Friday, September 9, 2016 9:12 AM
More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels of engagement, according to recent research from Yesmail. General holiday campaigns (emails that referenced the season without specifying a particular holiday) were most popular, with 90% of brands deploying them in 2015.
