• by Philip Rosenstein , September 12, 2016

SessionM, a mobile-first marketing automation and loyalty platform, announced on Thursday a $35 million investment round led by the growth equity firm General Atlantic.

Salesforce Ventures joined the round as a new investor, along with existing investment partners including Causeway Media Partners, Charles River Ventures, Highland Capital Partners and Kleiner Perkins Caufield & Byers.

SessionM offers a software-as-a-service platform that aggregates customer behaviors and develops instantaneous triggers for real-time personalized responses. The platform integrates with existing marketing solutions, including Salesforce.

Following the investment round, Rossman will join SessionM’s board of directors.