ESPN's SportsNation last week began offering users the chance to create customized animated characters, record their own voice messages about March Madness, and share them with ESPN's millions of
readers. The animated characters, which SportsNation also used to promote its Super Bowl, are created using OddCast's "Sitepal" technology. More than 1,800 fans have posted animated
characters and recorded messages, boosting their favorite team in the NCAA college hoops tournament.
--Shankar Gupta
