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AdBlock Plus Announces 'Acceptable Ad' Sales Platform

  • The Drum, Wednesday, September 14, 2016 6:37 AM

Eyeo, owner of the world's leading ad-blocking solution Adblock Plus, has delved further into ad tech, unveiling a network designed to help it sell its 'Acceptable Ads' whitelist. Having made its name, steamrolling ads -- a primary revenue source for many publishers and content creators -- the company is rolling out its own supply-side platform (SSP) with the help of ad tech startup ComboTag.

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