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Layer 3 TV Targets High-End Video Customers

Layer3 TV, a startup pay-TV distributor, is taking the opposite approach by targeting high-end video customers with a big selection of networks sent over the Internet. Even the company’s technicians show up for installations in all-electric BMW i3s. “Concierge cable” is how Layer3 Chief Content Officer Lindsay Gardner described the service. Prices for the service range from about $75 to $120 a month for a premium package that includes more than 200 high-definition channels.

Read the whole story at The Wall Street Journal »

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