• by Sara Guaglione , September 14, 2016

At its first BrandFront presentation, Meredith Corp. unveiled an initiative for its brands to partner with social organizations to engage its millennial audience to influence change.

The BrandFront presentation today previewed the company’s 2017 video content partnerships and cross-platform programming initiatives in front of advertisers and marketers at the Prince George Ballroom in New York.

The “Partnerships That Will Change the World” initiative is divided into four pillars — give, protect and connect, strive and lead — and will span across video, digital, print and experiential channels.

For example, Meredith will partner with Safe Kids Worldwide to promote the organization’s child safety information across Meredith’s parenting- and family-focused media channels.

EatingWell will partner with Recipe for Success Foundation, which educates communities on how to provide healthier diets for their children and families, on the VegOut! 30 Ways in 30 Days program to encourage kids to eat more vegetables.

“These are issues and opportunities that are of critical importance to the 26 million millennial women whom we reach, engage and inspire each and every month,” stated Jon Werther, Meredith National Media Group president. He added that the company welcomes
“additional partners in our collective pursuit to drive positive and meaningful change in the world.”

Photo cred: Photo by Cindy Ord/Getty Images for Meredith Corporation