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Honda Motor Europe Appoints DigitasLBi As European Content Agency
- Campaign, Thursday, September 15, 2016 7 AM
Honda Motor Europe has appointed DigitasLBi as its pan-European content agency of record for all its car models. The Publicis Groupe agency pitched against four of the brand's creative agencies for the new line of business. DigitasLBi has been tasked with developing a "fully integrated suite of engaging and informative content for the Honda car brands."
