Around the Net
Will World Cup Drive NHL Brands, Fans Back To ESPN?
- NYSportsJournalism.com, Thursday, September 15, 2016 8:02 AM
When the World Cup of Hockey begins Sept. 17, it won't just feature many of the sport's best players in the world but also a roster of top-flight marketers that have attached their name to a two-week event. The roster includes Adidas, Exxon/Mobil, Geico, Honda, Pepsi, SAP and Visa. ESPN for the first time in a dozen years is covering it from start to finish.
