MDC Partners has appointed Lotta Malm Hallqvist as the company's first managing director, chief marketing officer in Europe, a new role designed to "drive collaboration opportunities” for the holding company in international markets. She reports to Bob Kantor, chief marketing and business development officer and will be based in London.
Hallqvist joins MDC from Cheil Worldwide, where she most recently served as president, global chief growth officer working with clients including Ethiad Airways, Abbott Pharmaceuticals and CZ Cussions’ personal care business.
She got her start in the agency business as co-founder of Propaganda, which she sold to McCann in 2000. She remained at the agency for 15 years, becoming EVP, global chief growth officer in 2011. She also spent time working at Mother in London.
The hire underscores MDC's ambitions outside of the North American market. While MDC's international offices only generate 9%-10% of its revenue right now, the network sees this market as a significant growth engine. MDC has been building out full service hubs in key markets around the world and recently announced a partnership with Sweden-based agency Forsman & Bodenfors, which aligns the strengths of creative powerhouses CP+B and F&B in a global alliance.
“We are not new to the European market, but we have only barely begun to realize our potential, reach and capabilities as a global player,” stated Kantor. “With Lotta’s dedicated focus on Europe, we can better capitalize on new and emerging opportunities for MDC and our agencies.”