• March 24, 2005

BlowSearch officially announced its entrance into the pay-per-click search engine advertising space this week. The meta search engine and IM tools provider is touting new technologies that it expects will give Google and Yahoo! a run for their money.

Along with ROI tracking and traffic source selection technology, which allow users to control their listings on a site-by-site basis, BlowSearch is offering a competitor blocking tool, which is designed to prevent click fraud.

"A search advertiser can now proactively block and select their sources of traffic at will," Rich Kahn, chief operating officer of BlowSearch, said in a statement. "This is a major advancement in how pay-per-click advertising is managed, and something advertisers have asked for from all the major search engines."

--Gavin O'Malley