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How To Get Better Deliverability Rates

Statistics suggest that 1 in every 5 emails fail to land in the inbox which means 20% of opportunities to connect with customers are being missed. Having great deliverability is what every marketer strives for but it is something that has been difficult to define. Often what marketers believe to be a measurement of their deliverability is in reality the proportion of emails that were ‘accepted’. 

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