Around the Net
Emoji Subject Lines Boost Open Rates
- Business2Community.com, Monday, September 19, 2016 8:11 AM
The use of emojis in marketing is up 557% from last year. Seven hundred million marketing messages with emojis were sent last year, compared to just 145 million the year before. And these marketers are onto something -- 56% of brands report experiencing an increase in open rates when emojis are included in email subject lines.
