Deep Root Analytics, D2 Media Sales Team To Offer Political, Advocacy Audience Segments

Deep Root Analytics announced a partnership with D2 Media Sales today to provide 26 new proprietary audience segments to political and advocacy advertisers.

The audience segments divide voters based on partisan or issue affinity, with 26 segments such as reluctant Republicans, disaffected Democrats, women swing voters, young swing voters, health care voters, educational voters and fiscal conservatives.

“Today’s political and advocacy advertisers want the effectiveness and efficiency that comes with targeting very specific audiences with TV advertising,” stated Brent McGoldrick, CEO at Deep Root Analytics.

Using D2’s ad platform, advertisers have access to nearly 22 million addressable DirecTV and DISH satellite households.

The audience segments were created by Deep Root Analytics and do not use DirecTV or DISH consumer data.



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