Interactive agency AKQA has won online advertising and Web development duties for Coca-Cola Zero, the new male-focused zero-calorie beverage Coca-Cola will launch in June. Coca-Cola's choice came
after a simultaneous online/offline review, which consisted of two rounds of competition. On the offline side, Crispin Porter + Bogusky won print and television duties. The company didn't reveal which
other agencies were in contention, but those involved said Coca-Cola cast a wide net as it looked at various possibilities. Spending for the account wasn't disclosed, but an AKQA exec characterized it
as "sizeable".
Read the whole story at ClickZ, March 24, 2005 »
