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Email's Transparency Makes It Stand Out Against Other Channels

Too many buyers are in the dark about where their ads are showing, and to whom -- or even whether their ads are visible on the page on which they are buying them. Email offers full transparency on the open rate of the emails sent out; and because the users who do open the emails have completed an action to do so, they are obviously engaged users.

Read the whole story at ExchangeWire »

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