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Future Of Customer Communications Will Be Instant Messaging

In 2015, mobile phone messaging apps were used by 1.4bn consumers and eMarketer predicts that by 2018, the number of chat app users worldwide will reach 2bn, representing 80% of smartphone users worldwide. In a nutshell, it's only a matter of time before everyone and their granny, in practically every country on the planet, are using IM.

Read the whole story at Econsultancy »

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