• by Tanya Gazdik , September 21, 2016

Marriott Hotels is using a creative promotion to showcase its rooms.

The #MGravityRoom is an interactive replica of the brand's evolving modern guest room designs. Located at the New York Marriott at the Brooklyn Bridge, this inverted replica of a guest room will be open until Oct. 6, allowing visitors to experience it as well as snap and share photos.

Visitors can walk into the installation where a closet, desk and TV appear to float on the walls and ceiling. A how-to on the desk will prompt guests to position themselves and capture a photo to appear as if they are walking on the ceiling of the modern guest room. When one takes photos and rotate them 90-degrees, they will appear as if one is floating upside down within the space.

“Gravity room is an imaginative expression of Marriott Hotels’ modernized rooms,” Matthew Carroll, vice president and global brand manager, Marriott Hotels, tells Marketing Daily. “We are always looking for exciting ways to showcase our design evolution beyond just photos. That is how #MGravityRoom came to life. We see #MGravityRoom as a visualization of the brand transformation and it is extremely shareable and engaging for travelers.”

Marriott Hotel’s guests crave creative spaces and experiences, he says. The Marriott Modern Design is a room experience that meets the needs of the modern traveler by offering flexibility, mobility, and technology-enabled work surfaces.

“We are laser-focused on getting the word out about this new design room as guests who have experienced it rave about it,” Carroll says. “Our new Web site www.redesignedmarriott.com features hotels with our reimagined rooms and will continue to highlight new locations as they complete renovations.”

Later next month, Marriott will spotlight “MBeta" at Charlotte Marriott City Center — a “live beta” hotel where guests are invited to test the newest and best product and service concepts first-hand, including the rooms, and give feedback in real-time. 

#MGravityRoom “may pop up at other properties in the near future,” Carroll says. 

To bring its #MGravityRoom vision to life, Marriott Hotels worked with design teams and partners, including Marriott I + A Design Studio, Fairmont Designs, Brookline Furniture, Belstone, Wolf Gordon, Mosaic Tile Company, Historic Timber and Plank, Sandler Seating and Designtex.