NEW! 'Rules For The Modern Woman' Gets A Netflix Upgrade In Social Media Campaign

Netflix launched a social media component to its TV work that debuted during the Emmy's and celebrates strong, powerful women. "Rules For The Modern Woman" is part of the "She Rules" campaign and pokes fun at old-fashioned educational movies on how a lady should act in public. The 1:45 video features a prim and proper voiceover who describes the important ways for women to act while illustrating them with strong women from Netflix shows.

Serving guests fine meals is coupled with an "Orange is the New Black" scene where Piper receives a tampon sandwich. Claire Underwood pees with the bathroom stall open while conversing with a man. Jessica Jones renders a man unconscious while the voiceover urges women to give their men a gentle squeeze. "if you never forget your place and your manners, the world will always be your oyster," closes the video, created by Joan.

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