Around the Net
Ad Industry Warning On Creativity Challenge To Better Ads
- Campaign, Thursday, September 22, 2016 6:22 AM
Industry leaders have warned that the creative challenge around digital advertising is just as significant as the technical one, in response to the launch of a consortium fighting against ad-blocking. The Coalition for Better Ads launched at the Dmexco conference in Cologne last week, promising to create and implement standards guiding how ads are delivered to web users.
