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Ad Industry Warning On Creativity Challenge To Better Ads

  • Campaign, Thursday, September 22, 2016 6:22 AM

Industry leaders have warned that the creative challenge around digital advertising is just as significant as the technical one, in response to the launch of a consortium fighting against ad-blocking. The Coalition for Better Ads launched at the Dmexco conference in Cologne last week, promising to create and implement standards guiding how ads are delivered to web users. 

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