Around the Net

Banks Find Email Isn't Working for Older Customers

Banks are not finding much response when sending emails to customers over 50 years old. Community branches don't have half of their clients' email addresses and that number goes up for older clients. This is a key target, since Americans age 50 and above make 67 percent of all bank deposits and control 70 percent of the nation's assets.

Read the whole story at American Banker »

Next story loading loading..