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Retailer Rebecca Minkoff Adds Full-Length Virtual Mirror

The specialty retailer is bringing its store-level smart mirror experience into its shoppers' hands through a new app which allows consumers to virtually “try on” fashions before buying online or trying them on in-store. After uploading a full-body picture into the app, shoppers tap a product they see online, in print or in store, and it is displayed on their actual body image.

Read the whole story at Chain Store Age »

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