For the three-week period before and around the start of the new TV season, networks spent -- and/or placed promotional announcements -- valued at $91.3 million from September 1 through 22. That rivals the $68.1 million of a year ago around the same time period, according to iSpot.tv.
This year, some 147 different TV brands -- shows, networks, TV platforms -- have placed media.
Fox has placed a promotional media value/media spend of $16.2 million, followed by PlayStation Vue, $14.4 million; NBC, $9.2 million; ABC, $8.0 million; NFL Network. $6.4 million; and CBS $3.2 million.
Some of the biggest individual TV shows when it comes to promotion include Fox’s “Lethal Weapon” at $3.2 million; ABC’s “Notorious” at $2.5 million; and Fox’s “Pitch,” $2.1 million. Many big TV promotion of shows has been in high-rated sports TV programming including NFL and college football.
Some 134 individual TV brands -- networks or TV shows -- were run for the start of the 2015-2016 TV season. Fox was the big player a year ago, with a media value of $10.3 million, ABC was next at $9.4 million; NBC, $6.0 million; CBS, $3.8 million; and HBO, $3.9 million.
Biggest promotional efforts a year ago included ABC’s “The Muppets” at $3.1 million; FX Network’s“The Bastard Executioner,” $2.3 million; and NBC’s “Blindspot” at $1.8 million.