Around the Net

Ad Groups Call For Third-Party Oversight Of Facebook

  • The Drum, Monday, September 26, 2016 6:21 AM

Advertising groups are calling for third-party oversight in measurement following news that Facebook has been over-inflating its video views for two years, meaning that many advertisers have been misled over engagement time. The social network admitted to the mistake causing a wave of concern among marketers and advertisers who may have been buying false metrics for years.

Read the whole story at The Drum »

Next story loading loading..