Around the Net
Ad Groups Call For Third-Party Oversight Of Facebook
- The Drum, Monday, September 26, 2016 6:21 AM
Advertising groups are calling for third-party oversight in measurement following news that Facebook has been over-inflating its video views for two years, meaning that many advertisers have been misled over engagement time. The social network admitted to the mistake causing a wave of concern among marketers and advertisers who may have been buying false metrics for years.
