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Former GM Marketing Exec Reflects

  • Forbes, Monday, September 26, 2016 8:02 AM

While he was at GM, Scot McLaren defined and promoted CRM capabilities, customer contact center initiatives, and digital marketing strategies for GM in the global market. He also worked as national advertising manager for the Saturn line, and responsible for taking the Saturn VUE to the top of the compact SUV segment in just two years.

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