Around the Net
Adding Behavioural Data To Email Automation Reaps Rewards
- Business2Community.com, Monday, September 26, 2016 8:44 AM
While email marketing is still king, when used in combination with marketing automation and behavioural insights, it reigns supreme. Why? Because the triple play of email marketing, marketing automation and behavioural insights helps marketers win customers. Automated behavioural marketing increases sales by delivering targeted and timely messages based on user behaviour.
