In a world where a newfangled digital platform seems to emerge every day, an email newsletter-based new publishing platform is gaining steam with Millennial readers, and some high-powered media investors. theSkimm, which publishes a simple daily rundown of skimmable news content designed for the short attention spans of today’s young adults, this morning announced some news of its own: a round of new investors including Havas Group CEO Yannick Bolloré, The New York Times Co., MediaLink, and actress Mariska Hargitay.
The group invested the final $500,000 of an $8.5 million “series B” round the startup is using to scale its operations and build on its budding readership base on Millennial women ages 22 to 35.advertisement
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