Some 82% of TV homes are currently subscribed to a pay TV service, according to Leichtman Research Group. This is the same level as 2005, and slightly below the 87% high in 2011.
Nielsen says that in the second quarter of this year, there were 98.7 million pay TV homes -- a number that has been slowly declining. It was 100.4 million in the second quarter of 2015. Estimates are that the U.S population, as of September, was 324.2 million; it was 321.1 million in 2015.
Leichtman says 6% of viewers are likely to disconnect from their pay TV provider and not subscribe to any TV service in the next six months -- similar to the rate of 7% in 2015 and 7% in 2014
The research group adds that 12% of pay-TV subscribers are likely to switch from their provider in the next six months -- similar to 11% in 2015, and 12% in 2014.
The average consumer monthly cost for pay TV keeps rising -- though somewhat more slowly. Leichtman says it is at $103.10 -- a 4% hike, which the lowest annual increase in five years.
Research came from a telephone survey of 1,206 U.S. households.