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Google's New Move: The Way The Cookie Crumbles?

Google says in coming months it will expand Brand Lift from measuring online video to cover TV and let businesses ad Google Maps data and photos to their ads. TechCrunch says Google is  "moving away from cookies and using logged-in data to track and market to users across multiple devices, apps and sites." Google's Matt McGowan calls the move a "depreciation" of the cookie tracker.

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