Video ad effectiveness provider Tremor Video on Tuesday announced that Jennifer Catto has joined the company as chief marketing officer. Catto assumes the role previously held by Melinda McLaughlin, who became CMO of Extreme Reach earlier this year.
Catto will oversee the Tremor’s global marketing, communications, and research initiatives. She’ll be based in the New York office and report to CEO Bill Day.
Catto comes to Tremor most recently from Evolve Media, where she served as senior vice president of integrated marketing,
Prior to Evolve, Catto was vice president, head of branded entertainment and partnerships, at Say Media, where she directed a new agency model that linked programmatic capabilities with integrated marketing for the entertainment industry. Earlier in her career, she served as creative development director at Condé Nast.