Around the Net

Apple Coolest Brand In UK, Again, Twitter Fails To Make Top 20

Apple has held the number one spot on the annual CoolBrands list for the fifth year in a row, with digital disruptor brands including Netflix, Spotify and Instagram hot on its heels. The annual CoolBrand list is formed through a survey conducted among 2,500 British consumers and a panel of 36 influencers. Former cool kid Twitter failed to make the cut.

Read the whole story at Marketing Week »

Next story loading loading..