"Far Away" launched after Monday night's Presidential debate and essentially encourages folks to go on a nice vacation in the middle of nowhere, or as far away from election talk as possible.
The images are stunning and copy is spot-on. "Far from the rhetoric of fear is a world of differences. Differences that expand and enrich us." Rather than close yourself off from the world, travel, experience new things and open yourself up to new experiences. Where do I sign up?
"Sail Beyond Borders" closes the ad, by Venables Bell & Partners. Media Storm handled the media planning and buying.