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Nearly Half Of Brits Ignore Branded Social

Almost half of Brits (40%) "actively ignore" social posts or ads from brands, according to a new study by Kantar TNS, which polled 70,000 global consumers, of which 3,200 were British. On a global basis, just over a quarter (26%) of consumers choose to ignore branded content, while 34% feel "constantly followed" by online advertising.

Read the whole story at Marketing Week »

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