Around the Net
Nearly Half Of Brits Ignore Branded Social
- Marketing Week, Wednesday, September 28, 2016 6:52 AM
Almost half of Brits (40%) "actively ignore" social posts or ads from brands, according to a new study by Kantar TNS, which polled 70,000 global consumers, of which 3,200 were British. On a global basis, just over a quarter (26%) of consumers choose to ignore branded content, while 34% feel "constantly followed" by online advertising.
