Commentary

Alexa, How Do I Go Viral?

To illustrate just how different the next generation of media consumers truly are, Twitter Head of Agency Sales David Roter offered a personal anecdote involving his children, a four-year-old and a six-year-old, who produce and post videos online each day.

That’s not the game-changing part, Roter told the OMMA Video “Social Media Gains” panel attendees this morning, it’s that, “Every day they’re asking if their videos went viral.”

The fact that four- and six-year-olds are that marketing and media metric savvy is telling, but even more telling is what Roter shared next.

Recently, one of his children said she didn’t want to go to school that day, because, “‘I can ask Alexa and find out everything.’

“It’s a very different world we live in,” he concluded.

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