• by Larissa Faw , September 28, 2016

Perfect Fools continues to expand its creative team with Emil Jonsson joining as art director.

In this newly created role, he will apply his creative skills across all the agency's clients, including Kronans Apotek. He will report to creative director, Klas Lusth and be based in Stockholm.

Jonsson joins from Honesty Stockholm, where he worked since 2011 on campaigns including INGO, Riksgälden, Scandic Hotels and H&M.

Prior to Honesty, Jonsson worked at agencies such as Ester Stockholm, John Doe Worldwide Stockholm, Goss Gothenburg and ANR BBDO.

Jonsson's appointment follows the recent additions of copywriter Magnus Ivansson and strategy director Rasmus Bjurström. This new team is in response to a number of new business wins, says the agency.

"I believe that the digital arena is the most exciting and promising place to be right now, and Perfect Fools stands out as a digital pioneer," says Jonsson.