Around the Net
Open Rights Group Says Marketers' Misuse Of Data Is 'Worrying'
- Campaign, Friday, September 30, 2016 6:19 AM
The ORG’s comments came after a Chartered Institute of Marketing report found that 92% of consumers do not understand how their data is used. Some 81% of marketers surveyed also said their companies share data across departments without permission from consumers. Both the CIM and the ORG suggested this was illegal.
