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Unilever Launches Content Divisions

  • Campaign, Friday, September 30, 2016 6:18 AM
The FMCG giant has partnered with agency group Oliver to create U-Studio. It will focus on what it calls "needs content" -- content sought out by consumers that meets an immediate need.  U-Studio is joined by U-Entertainment, which is focused on "passions content" and will work to pair Unilever's global brands with partners in the entertainment industry to create content that it will co-own.

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